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What I can help with

Most teams need someone who can figure out what needs doing, make a plan, and get to work. I can help with the creative direction, the hands-on design, and a surprising amount of the technical side too.

These capabilities show up in different combinations. I might join a marketing team as an embedded creative partner, help a founder bring an idea to market, or take responsibility for a website from design through development. Tell me about the work, or start a conversation about joining your team.

Creative Leadership

I can set the direction and stay involved in making it happen. That might mean working directly with a founder, embedding with Growth Marketing, or coordinating designers and vendors around a campaign. I’ve led creative work as an early startup employee, an agency owner, and an independent partner.

Skills & services

  • Embedded and fractional creative direction
  • Art direction for campaigns, digital experiences, and print
  • Brand strategy, identity, and visual language
  • Collaboration with internal teams, freelancers, and production vendors

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Design & Systems

A brand guide is useful, but people also need something they can open, edit, and use. I build Figma component libraries, templates, and asset collections around the actual work a team makes. At Total Synergy, that meant giving marketing colleagues a way to create and adjust consistent creative themselves.

Skills & services

  • Figma components, variables, auto layout, and documentation
  • Marketing templates and organized asset libraries
  • Brand identity, campaign design, motion graphics, and production
  • Product interfaces, interaction design, and prototypes

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Development & Automation

I like being able to carry a design into a working website or product. I’ve built marketing sites with Hugo, worked with WordPress and WordPress Multisite, and developed custom tools for creative teams. I use Codex and other generative tools where they help with production, while staying responsible for the design and the result.

Skills & services

  • HTML, CSS, JavaScript, and practical frontend development
  • Hugo, Astro, Tailwind CSS, and WordPress websites
  • CMS workflows, reusable web components, and deployment
  • Internal creative tools and AI-assisted production workflows

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Product & Business

Running Hatrack Digital has made me my own first client, product team, and launch team. I help establish a clear enough brand to test an idea, build a working prototype, and decide what to learn from it. The scope depends on the question we’re trying to answer.

Skills & services

  • Minimum Viable Brand: identity, messaging, and a credible web presence
  • Early product concepts, UX, and working prototypes
  • Brand and minimum viable product launches
  • Prototype-to-Figma reconciliation and reusable interface systems

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