A marketing system the team could use

Project story

Total Synergy makes project management software for architecture and engineering firms. I joined its Growth Marketing team as an embedded creative partner, working across digital campaigns, landing pages, motion graphics, and WordPress development.

Making the brand usable day to day

The company had a refreshed visual identity. My work included extending it across the less tidy reality of marketing: reports, campaign assets, social posts, and all the variations those require. Working remotely with an Australia-based team also made it useful to keep the work somewhere we could collaborate asynchronously.

I built a Figma marketing system with components, auto layout, brand variables, and reusable templates. Alongside it, I developed an expanding asset library. Other team members could start with established layouts and adjust the creative without rebuilding it from scratch.

Staying close to production

I continued making the campaigns and web work while developing the system. That let the library grow around the materials the team actually needed. The engagement combined creative direction, everyday production, and a practical investment in the team’s independence.

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Creative operations with code in the mix

As an early team member and Director of Creative Operations, I built the first two marketing websites and worked across brand, marketing, and product.